We had the chance to participate in this great three-year mass that is Euroshop in Dusseldorf. It's the world's retail show. And it was a learning expedition organized by Business France with our colleagues from Deewee, Alkemics, Alcmeon, Acteos and Belive.
1/ Priority to the customer experience
More than ever, retailers have realized that stores are no longer just outlets but also places where you can meet, eat, find products, answers, services but also fun and astonishment.
2/ Image recognition is ready for the store
… to pay…
… to count customers and track in-store traffic…
… to monitor linear lines, stocks and ruptures.
3/ Terminals are no longer gadgets
How many times have we seen 'test' kiosks in store, broken down or disconnected? The use cases are now clear on the offer extension and on sensitive products.
4/ Linear information becomes queen
Seeing all these increasingly sophisticated electronic labels made me think of the world of video games. At the time of the first portable consoles, Nintendo had released a black and white Gameboy in order to favor autonomy and portability. Now the Switch displays millions of colors in HD. It is therefore conceivable that these three-colour labels will follow an equivalent progression.
Here is a short video of the deep learning project we conducted with PicWicToys. This app is dedicated to in-store teams. It allows them to instantly visualize their competitive positioning on a given product.
There is no need to manipulate the box to scan the barcode. Deep learning artificial intelligence recognizes packaging, which remains on the shelf.
The advisor can compare his price with the neighbouring stores, as well as his stock and e-merchandising.
Find our prototype "Recognize – Optimize" in this video. This application allows each in-store advisor to be an actor in their competitive intelligence. A simple scan of the product allows you to compare in real time: price, promotion, stock and merchandising. In other words, it's marketing-mix benchmark for everyone.