Since the end of 2021, an inflationary context has disrupted the entire market economy. This is due to rising energy prices, but also to a misalignment of supply and demand during the post-covid recovery. For purchasing managers and product managers, the subject of price variation is becoming the number one concern. Let’s find out how retailers can deal with this period of uncertainty without tearing their hair out with Retail Shake.


How does the inflationary context impact on retailers’ purchases?


Driven by different crises, the world economy is experiencing a period of inflation that is expected to last until 2024. The cause is energy and raw material costs. The rising costs of these two pillars of the manufacturing industry are having a domino effect on consumer prices.


Retail and marketplace distributors of manufactured products are particularly exposed to these developments. Indeed, although volatility also affects services, consumer goods prices remain particularly exposed to increases.


While in the past supplier-distributor relationships were relatively fixed, today purchasing managers must diversify their supplier portfolio more. In the face of inflation, purchasing managers are therefore required to make their sourcing network more effective.

Price variation of a lamp But on the marketplace Rue du Commerce

Why focus on price monitoring in times of inflation?


In the face of inflation, price monitoring has become even more strategic in the sourcing sector. A detailed knowledge of a product’s prices is now essential. Better still, this parameter plays a role in the ability of buyers to anticipate developments in this period of economic uncertainty. 


During this period, planning remains the keystone for product managers responsible for purchasing and supply. In order to be successful, retailers have to look at different scenarios, with varying degrees of optimism.


In order to implement such projections, buyers need to be able to rely on the evolution of reference prices. By combining this knowledge with that of their own market, they can implement a resilient commercial strategy.


Moreover, knowing the competitive pressure and defining a relevant pricing strategy are strong assets in times of inflation. In this way, price monitoring becomes one of the major levers for anticipating the effects of inflation.

Thanks to its 360° tool and data science, Retail Shake offers instant price indexing of millions of references. With more than 13,000 brands indexed in retail and marketplace, it is the certainty of always having the right information, at the right time.


How does Retail Shake support companies in the price war?


The importance of the time factor in decision-making.


Already important in the past, the speed of decision-making is becoming even more strategic in the context of inflation. In fact, effective sectoral monitoring of the entire market requires rapid information. In the context of price volatility, it is strategic to quickly benchmark any reference.


Confronting inflation with peace of mind thanks to Retail Shake


With this understanding, Retail Shake deploys all its engineering in the service of its application to increase the speed and reliability of decision making. Supported by artificial intelligence, you benefit from results that are relevant and make real sense for your decision-making process.


With Retail Shake, you can face inflation with confidence and guarantee reliable sourcing without the headaches!