Our blog

Find here all the interesting articles about retail and competitive intelligence.

Last article

The 5 Pillars of Data Quality

The 5 Pillars of Data Quality

Data quality has never been more important than a the present time. Whether required in order to perform an analysis of the latest marketing figures or as a means to gauge the effectiveness of a new type of software, little should be left to the imagination.  ...

Digital pollution, how to choose the right partners ?

Digital pollution, how to choose the right partners ?

Digitalization has been one of the most influential processes of the 21st century. In a relatively short period of time, technology has permeated virtually every aspect of our personal and professional lives. Although there’s no denying that the digital world offers...

Price war: how not to go crazy ?

Price war: how not to go crazy ?

Since the end of 2021, an inflationary context has disrupted the entire market economy. This is due to rising energy prices, but also to a misalignment of supply and demand during the post-covid recovery. For purchasing managers and product managers, the subject of...

Choose the best photos for your product descriptions

Choose the best photos for your product descriptions

These days, no product photos can mean no sales. And no photo or bad quality photos can push sales down by 60%! Of course, it depends on the product. A photo of a screw is less important than photos of a sofa. We’ve all shopped online… Who can trust a product without...

How to effectively evaluate the competition in 5 steps

How to effectively evaluate the competition in 5 steps

Benchmarking is a means by which a business analyzes its performance in relation to the closest competition. First introduced as far back as 1979, this practice has now become commonplace throughout the professional community. Not only can benchmarking provide...

Contact

4 + 10 =