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What Is the Digital Shelf and How Does It Drive Online Sales?
The digital shelf refers to the sum of all online touchpoints where consumers discover, evaluate, and purchase products. Unlike a traditional brick-and-mortar aisle, the digital shelf is fluid, dynamic, and virtually endless. Understanding how your products appear...
How to Build an Effective Pricing Strategy
In an environment marked by sustained inflation and instant online price comparisons, a robust pricing strategy has become a cornerstone of commercial competitiveness. But how can retailers align prices against competitors while protecting profit margins and...
E-Commerce Product Matching and Private Label: Building Reliable Retail Competitive Data
Tracking branded FMCG products across channels relies on standardized GTINs and EAN barcodes. Direct SKU mapping is straightforward. However, cross-retailer benchmarking breaks down when dealing with two critical areas: e-commerce product matching without unique...
Why Data Quality Is the Bedrock of Competitive Pricing
Data quality is far more than a technical checkbox; it’s a strategic imperative. In modern retail, accurate data underpins every smart decision, powers reliable analytics, and protects businesses from costly pricing blunders. Before using market data to adjust prices...
How Does a Retail Repricing Engine Work?
Today, a Category Manager or a Pricing Analyst can be responsible for tracking thousands of SKUs across multiple product categories. At the same time, competitor prices shift daily, promotional campaigns multiply, and key references can become high-priority targets...
Digital distribution and value distribution: the main KPI’s of mass consumption
Analyzing the performance of a product can be achieved from several angles. One of the most important aspects remains distribution nonetheless. Measuring this involves calculating two major indicators: digital distribution and value distribution. How to work...
Quality of life in the workplace – a core element of corporate social responsibility.
Quality of life in the workplace has become a central issue for human resource departments. However, this complex concept is not always easy to determine or to incorporate. Nonetheless, over the last few years, humans have occupied an increasingly central role in our...
The 5 Pillars of Data Quality
Data quality has never been more important than a the present time. Whether required in order to perform an analysis of the latest marketing figures or as a means to gauge the effectiveness of a new type of software, little should be left to the imagination. ...
Digital pollution, how to choose the right partners ?
Digitalization has been one of the most influential processes of the 21st century. In a relatively short period of time, technology has permeated virtually every aspect of our personal and professional lives. Although there’s no denying that the digital world offers...
Price war: how not to go crazy ?
Since the end of 2021, an inflationary context has disrupted the entire market economy. This is due to rising energy prices, but also to a misalignment of supply and demand during the post-covid recovery. For purchasing managers and product managers, the subject of...