Retail: 4 trends to remember from Retail Euroshop 2020

Retail Shake went to discover the Euroshop show which was held from February 16 to 20 in Dusseldorf!

We had the chance to participate in this great three-year mass that is Euroshop in Dusseldorf. It's "THE" global retail show. And it was a learning expedition organized by Business France with our colleagues from Deewee, Alkemics, Alcmeon, Acteos and Belive.

1/ Retail: Focus on customer experience

More than ever, the store cleaners understood that the stores were no longer just points of sale but also places where you could meet, eat, find products, answers, services but also fun and astonishment.

 The Edeka Zurheide brand offers corners that strongly express the identity of a brand: Haribo, Kinder, Ferrero.
The Edeka Zurheide brand offers corners that strongly express the identity of a brand: Haribo, Kinder, Ferrero.
And... oh surprise...  in its basement, the gourmet restaurant Setzkasten, number one in Dusseldorf!
And… oh surprise… in its basement, the gourmet restaurant Setzkasten, number one in Dusseldorf!

2/ Image recognition is ready for the store

… to pay…

This Sunmi fund offers a face recognition payment
This Sunmi fund offers a face recognition payment
Pay in cash, QR code or 'Face pay'
Pay in cash, QR code or 'Face pay'

… to count customers and track in-store traffic…

Photo of a screen that tracks in-store traffic.

… to monitor linear lines, stocks and ruptures.

Captana by SES Imagotag
Captana by SES Imagotag

3/ Terminals are no longer gadgets

How many times have we seen 'test' kiosks in store, broken down or disconnected? The use cases are now clear on the offer extension and on sensitive products.

Here, buy in case of cigarettes
Here, buy in case of cigarettes
... condoms, razor blades and medicines.
… condoms, razor blades and medicines.

4/ Linear information becomes queen

Seeing all these increasingly sophisticated electronic labels made me think of the world of video games. At the time of the first portable consoles, Nintendo had released a black and white Gameboy in order to favor autonomy and portability. Now the Switch displays millions of colors in HD. It is therefore conceivable that these three-colour labels will follow an equivalent progression.

Photos of electronic labels that become real product listings.
Electronic labels become real product cards.
The range of possibilities is becoming immense, at Pricer...
The range of possibilities is becoming immense, at Pricer…
... or SES Imagotag
… or SES Imagotag
The display even fits the sign's charter. Here, a very glamorous expression.
The display even fits the sign's charter. Here, a very glamorous expression.

Deep learning: recognition of a product pack

Here is a short video of the deep learning project we conducted with PicWicToys. This app is dedicated to in-store teams. It allows them to instantly visualize their competitive positioning on a given product.

There is no need to manipulate the box to scan the barcode. Deep learning artificial intelligence recognizes packaging, which remains on the shelf.

The advisor can compare his price with the neighbouring stores, as well as his stock and e-merchandising.

Prototype of our app "Recognize – Optimize" [VIDEO]

Find our prototype "Recognize – Optimize" in this video. This application allows each in-store advisor to be an actor in their competitive intelligence. A simple scan of the product allows you to compare in real time: price, promotion, stock and merchandising. In other words, it's marketing-mix benchmark for everyone.

It's official, Retail Shake is the winner #Hodéfi !!!

Introducing Hodefi: https://www.hodefi.fr/

As an actor in financing innovation in Hauts-de-France, Hodéfi supports and finances, in the start-up phase of some thirty innovative companies per year.

Hodefi brings:

  • Expertise
  • A priming honorary loan
  • Individual and personalized support
  • A network

Expertise

Hodefi provides in-depth expertise on the files for the transition to the accreditation committee:

– The operational team evaluates the eligibility and economic feasibility of the project, validates the business plan and mobilizes its network of specialist experts

– The network of experts, composed of a hundred members in various fields of expertise, intervenes at the request of the operational team to bring its expert perspective on the files.

These experts receive the creators, write a summary note and participate in the accreditation committees.
The creator is thus challenged throughout the examination phase.

Funding

Hodéfi may grant, by decision of its accreditation committee, an honorary loan to the creator to strengthen his personal contribution in the company and leverage other financings (BPI France, seed funds, Business Angels, banks…)

The loan, with an average amount of 40 to 50K euros, is repayable over 5 years with a one-year repayment deferral, and without a personal deposit.
For projects with very high development potential, Hodefi can allocate a "nugget" loan of 80K.
The Hodefi loan is intended to finance the commercial start-up of the projects.

An accompaniment

Before his stint on the accreditation committee, the creator can participate in Hodéfi Days, a 2-day seminar led by professionals and illustrated by testimonials from laureates, to consolidate his business plan.

Once a Hodéfi laureate, the creator receives personalized and individual support for 3 years, by an experienced entrepreneur. Sharing experiences, exchanges and confrontations of ideas, allow the winner to take a step back from his activity and to be challenged in his role as leader.

Heavily involved in our actions, our network of accompanists, made up of a hundred volunteers, devotes more than 2,000 hours of support each year to our laureates.

The Hodéfi Club

The Hodefi Club is run by a team of winners and has more than 300 members. It is the place of exchanges and meetings of the Hodéfi laureates.

A true network dynamic, the Hodéfi Club organizes various events designed to develop networking: breakfasts, afterworks, business RVs…