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Retail Shake gives superpowers to retail professionals!
It is a subscription application (SaaS) dedicated to the pros of the mass distribution (generalist or specialized), marketplaces as well as brands, whatever their field of activity! It allows teams to track their positioning and marketing-mix (4P) on the market and to be alerted in real time: prices, promos, stocks and photos…
We have just finalized our first fundraiser, and now have the means of our ambitions! For the past 18 months, the founder, Irwan, has built the technical architecture with his small arms and trained 3 junior developers to launch the team. We are now looking for a talented and ambitious tech lead to join the adventure and help us accelerate.
Depending on your skills, your ambitions and your professional project, you may eventually become a CTO associate.
Compensation: 35-50K depending on your profile – possibility of bonuses and BSPCE (participation in capital)
Location: Euratechnologies (Lille) – telework
In 3 steps:
The acquisition and storage of inventory represents a significant cost to businesses. This is why it is essential to ensure the sustainability of the company, to have good inventory management. To do this, the company must determine:
This management is essential to meet all customer requests.
If the stock is not large enough, we are talking about stock outages or undersupery. If the company has a product not available at a sale, a stock outage has a negative impact on the service rate. This can result in a loss of the company's customers and buyers, who turn to competition.
Maintaining too high a level of products entails very high costs (Logistics, fixed assets …) that weigh heavily in operating accounts. In addition, poorly controlled volumes create a risk of becoming obsolete or aging poorly.
Safety threshold (SS): it aims to avoid stock outage. It is a minimum amount to hold to meet demand. When the safety threshold is reached, the command point is triggered if no Alert Threshold (SA) is set. To be effective, the security threshold must take into account resupply times. The longer the delay, the higher the security stock and vice versa.
Warning threshold (SA): it is the stock that triggers the order, it is equal to minimum stock – security stock. Minimum stock (SM): it is the stock that corresponds to sales during delivery times. For example, a supplier asks for a week of delivery. If the sales of an item are 20 pieces per week, that is the minimum stock. If the store orders with only 15 pieces left, it will be out of stock before the end of the week.
To better track your stored products, Retail Shake geolocates your inventory. You can see on the map, those that are present in each store. To get better visibility, you can filter according to your needs (product breaking or less than such number of parts).
You are alerted in real time to the quantity and value of your inventory as well as the stores that are out of order. This information is indicated for each product.
Retail Shake helps you locate your inventory, detect any breaks or those that are left. You are then master in your decisions: delivery arbitrages, stock balances in a geographical area, destocking or reverse logistics.
To find out where your products are distributed, we invite you to read this article: But where are your products?!?
Tariff watching is a technique that allows a company, distributor or brand to regularly or continuously monitor the prices charged by its competitors in the market.
Today, it is important for distributors and brands to remain competitive. To do this, you need to know how to adjust your pricing policy on the products they market. And whatever the distribution channel, whether in-store or via the Internet. In other words, in order to make the right decisions, brands must constantly monitor tariffs, to monitor the evolution of the prices charged by distributors of their products. Distributors, on the other hand, must monitor the prices charged by their competing brands.
Tariff watching is therefore essential to develop its business strategy more effectively.
The first step in the tariff watch is to define its tariff scope. Retail Shake lets you track the brands you're interested in. All you have to do is click the "SUIVRE" button.
For example, the photo below shows the product sheets of a Seynave suspension in 6 brands: Leroy Merlin Italy, Leroy Merlin France, Weldom and Brico.
Our artificial intelligence recovers all the product catalogs marketed on the market. Then it automatically establishes a match between these products. To do this, it uses barcodes, supplier references and image recognition.
Retail Shake calculates the price index for your brand and that of your competitors. You are then informed about the competing brands, the number of common references with them and their price indices.
On the example below, Retail Shake calculated 48 price indices for Leroy Merlin. We notice therefore that the ManoMano brand with 2828 common references and a price index of 97.86 compared to Leroy Merlin.
Once you have collected and analyzed the information on your pricing watch, you have better knowledge of your environment. However, gross rate watching is not enough to make the right decisions in the short and long term. You have to cross this with quantitative aspects (stock and digital distribution) and qualitative aspects (customer reviews, photos and texts, merchandising).
It is by combining the four main areas of marketing mix: product, price, communication and distribution, that a brand or brand is able to make the right decisions to ensure its success or that of its product.
Examples of decision-making related to the tariff watch analysis include:
Finally, the final step: The move to action. The move to action is simply the things to do in the back office (central or store). The price change, the product repository (Product Information Management), ERP (electronic catalogue).