Retail: 4 trends to remember from Retail Euroshop 2020

by Irwan | Mar 8, 2020 | Non classé

Retail Shake went to discover the Euroshop show which was held from February 16 to 20 in Dusseldorf!

We had the chance to participate in this great three-year mass that is Euroshop in Dusseldorf. It's "THE" global retail show. And it was a learning expedition organized by Business France with our colleagues from Deewee, Alkemics, Alcmeon, Acteos and Belive.

1/ Retail: Focus on customer experience

More than ever, the store cleaners understood that the stores were no longer just points of sale but also places where you could meet, eat, find products, answers, services but also fun and astonishment.

The Edeka Zurheide brand offers corners that strongly express the identity of a brand: Haribo, Kinder, Ferrero.

And... oh surprise... in its basement, the gourmet restaurant Setzkasten, number one in Dusseldorf! — And… oh surprise… in its basement, the gourmet restaurant Setzkasten, number one in Dusseldorf!

2/ Image recognition is ready for the store

… to pay…

This Sunmi fund offers a face recognition payment

… to count customers and track in-store traffic…

Photo of a screen that tracks in-store traffic.

… to monitor linear lines, stocks and ruptures.

3/ Terminals are no longer gadgets

How many times have we seen 'test' kiosks in store, broken down or disconnected? The use cases are now clear on the offer extension and on sensitive products.

... condoms, razor blades and medicines. — … condoms, razor blades and medicines.

4/ Linear information becomes queen

Seeing all these increasingly sophisticated electronic labels made me think of the world of video games. At the time of the first portable consoles, Nintendo had released a black and white Gameboy in order to favor autonomy and portability. Now the Switch displays millions of colors in HD. It is therefore conceivable that these three-colour labels will follow an equivalent progression.