GARDENING & PET SECTOR
With the right tools, you achieve better results — and that’s just as true in the gardening sector as it is in benchmarking strategies. The gardening market generates most of its revenue over a few peak months, competition is fierce, and strategic decisions matter more than ever. With Retail Shake, you get the best tools, richer insights, deeper analysis, and support if needed — so you can make the right decision quickly and confidently.
COMPLETE COMPETITIVE INTELLIGENCE
In a highly competitive environment, having the right offer at the right price at the right time makes all the difference. Our solution provides you with actionable insights into your market by monitoring prices, product availability, consumer perception and much more. Take control of your strategy and secure a sustainable competitive advantage.
Key capabilities:
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Analyse prices, product availability (stock levels and out‑of‑stocks), customer reviews, visuals and promotions across marketplaces and e‑commerce sites.
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Identify trends and adjust your strategy based on real‑time market dynamics.
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Spot competitor weaknesses (stock shortages, negative reviews, weak promotions) to seize market opportunities.
IDENTICAL & SIMILAR PRODUCT MATCHING
Compare your products with competitor references — whether identical or similar — to refine your positioning.
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Identify competing references capturing your audience and adjust your marketing strategy accordingly.
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Analyse similar ranges and differentiating points (quality, price, customer reviews) to strengthen your competitive edge.
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Detect under‑exploited segments to uncover new growth opportunities.
PRODUCT PAGE & ATTRIBUTE OPTIMISATION
Track your Product Quality Score, a comprehensive performance indicator that evaluates the completeness of your product listings, the quality of visuals, customer reviews, and price competitiveness.
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Compare your product pages with competitors’ to ensure complete and compelling information.
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Analyse the quality of visuals and descriptions to maximise engagement and conversion.
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Detect under‑used attributes in the sector and integrate them into your product pages to enhance differentiation.
PRICE & PROMOTION MONITORING
Track price and promotion developments across all market players, including marketplaces.
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Compare the discounts applied by competitors to anticipate trends and adapt your offers.
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Identify real‑time price fluctuations and adjust your pricing to stay competitive.
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Spot aggressive pricing practices that could impact your positioning and implement corrective strategies.
