FOOD AND FMCG: MASTER YOUR PRIVATE LABEL STRATEGY WITH 360° COMPETITIVE INTELLIGENCE
Stop guessing and start winning. Monitor prices, promotions, and shelf presence across thousands of retailers in real-time. Designed specifically for FMCG Brand Managers who demand precision.
The Problem: The “Visibility Gap”
Managing a private label is getting harder. Between volatile raw material costs and aggressive competitor pricing, you can’t afford to be the last to know.
- The Blind Spot: You don’t know when a competitor drops prices until your sales dip.
- The Promo Fatigue: Are your promotions actually driving volume, or just cannibalizing margins?
- The « Out of Stock » Nightmare: If your product isn’t on the digital shelf, it doesn’t exist.
Why Retail Shake?
Your Eyes Everywhere, All at Once
| Feature | For Food & FMCG Managers |
|---|---|
| Real-time Pricing | Track your private label against national brands and « Hard Discounter » alternatives. |
| Nutri-Score & Ingredients | Benchmark your product composition and ESG ratings against the market. |
| Promo Tracking | Analyze the depth and frequency of competitor discounts. |
| Stock & Availability | Get alerts when your products (or your rivals’) go out of stock. |
DEEP DIVE: BENEFITS FOR YOUR BRANDS
Defend Your Margins
In the food industry, every cent counts. Retail Shake uses automated scraping to ensure your Private Label pricing stays within the « Sweet Spot »—low enough to attract value-seekers, but high enough to maintain healthy margins.
Win the Innovation Race
Spot new product launches (NPD) the moment they hit the market. Use our Product Attributes analysis to see how competitors are changing recipes, packaging sizes, or certifications (Organic, Vegan, etc.).
Optimize the Digital Shelf
For FMCG, « Findability » is everything. Monitor your Share of Search and ensure your product images and descriptions are consistent across every e-commerce platform.
Ready to dominate the aisle?
Join 100+ Brand Managers who use Retail Shake to outsmart the competition.