SURF positions itself as a leading brand in the competitive B2C food market in Great Britain, offering quality products at accessible prices. By strategically leveraging value-driven pricing, SURF appeals to cost-conscious consumers while maintaining premium product perception. This balance ensures strong shelf presence across various retailers, fostering brand loyalty among budget-savvy shoppers. Additionally, SURF frequently engages in promotional activities, enhancing its visibility and market share. As a result, SURF effectively captures a diverse customer base, solidifying its reputation as a price-competitive choice in the food sector.
📅 Snapshot date : 2026-05-21 · Tracked across 4 retailers, 42 products.
SURF · GB
| Retailer | Avg. price | Min price | Max price | Products |
|---|---|---|---|---|
| Waitrose | 4.8 £ | 3.7 £ | 6.5 £ | 4 |
| Morrisons | 5.25 £ | 5.25 £ | 5.25 £ | 2 |
| Asda | 5.5 £ | 2.8 £ | 10.5 £ | 20 |
| Tesco | 5.92 £ | 3.35 £ | 10.0 £ | 16 |
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