Waitrose maintains a strong price index that reflects its commitment to quality, positioning itself as a premium retailer while remaining competitive against market benchmarks. By consistently offering value through high-quality products, Waitrose ensures its pricing strategy appeals to discerning customers seeking both quality and affordability.
Live price index for Waitrose in United Kingdom — last updated 2026-05-05.
Computed by Retail Shake on 2026-05-05
Key pricing metrics for Waitrose in United Kingdom (£).
Track Waitrose's price index evolution in United Kingdom over the past weeks.
Discover which categories Waitrose is most competitive on in United Kingdom.
Most tracked brands at Waitrose in United Kingdom.
WAITROSE LTD
WAITROSE
HEINZ
FAIRY
BONNE MAMAN
Twinings
174 price changes detected at Waitrose in United Kingdom this week.
| Product | Old price | New price | Change |
|---|---|---|---|
| Organic Semi-Skimmed Milk 2L | 1.65 £ | 1.49 £ | ▼ -9.7% |
| Free Range Large Eggs x12 | 2.80 £ | 3.10 £ | ▲ +10.7% |
| Wholemeal Bread 800g | 1.15 £ | 1.05 £ | ▼ -8.7% |
| Extra Virgin Olive Oil 500ml | 4.50 £ | 4.99 £ | ▲ +10.9% |
| Cheddar Cheese 400g | 3.25 £ | 2.95 £ | ▼ -9.2% |
| Basmati Rice 1kg | 1.89 £ | 2.15 £ | ▲ +13.8% |
| Orange Juice 1L | 1.50 £ | 1.35 £ | ▼ -10.0% |
| Dishwasher Tablets x30 | 5.00 £ | 5.50 £ | ▲ +10.0% |
The Waitrose price index is currently 103.0 (base 100). This index measures how Waitrose's average pricing compares to the market average in United Kingdom. A value above 100 means prices are above the market average, while below 100 indicates more competitive pricing.
The average product price at Waitrose in United Kingdom is 5.76£. This benchmark is computed across thousands of products tracked by Retail Shake.
Retail Shake computes price indices for all major retailers in United Kingdom. Use the competitor comparison table above to see how Waitrose's price index ranks against other retailers in the same market.
The Waitrose price benchmark for United Kingdom is updated regularly by Retail Shake. The latest snapshot was computed on 2026-05-05.
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GET /v1/retailers/waitrose/prices
// Response
{
"retailer": "Waitrose",
"price_index": 103.0,
"avg_price": 5.76,
"currency": "£",
"products_tracked": 12483,
"last_updated": "2026-05-05"
}
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