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Waitrose Price Index & Benchmark - United Kingdom

Waitrose maintains a competitive pricing position in the UK food retail market, consistently aligning its price index with industry standards while setting a high price benchmark for quality products. This strategic approach ensures that consumers perceive Waitrose as a premium yet value-driven option in the evolving B2C landscape.

Waitrose Price Index

Live price index for Waitrose in United Kingdom - last updated 2026-06-19.

103.3

Waitrose - Price index (base 100)

Competitor indices

Retailer Price index (base 100) Common SKUs
🇬🇧 Waitrose Waitrose 103.3 -
🇬🇧 Asda Asda 92.1 2426
🇬🇧 Morrisons Morrisons 100.1 681
🇬🇧 Tesco Tesco 104.8 2612

Computed by Retail Shake on 2026-06-19

Waitrose Price Benchmark Overview

Key pricing metrics for Waitrose in United Kingdom (£).

💰

5.70£

Average price

⬇️

0.16£

Minimum price

Waitrose Shallots Waitrose Shallots
⬆️

280.00£

Maximum price

Louis Roederer Cristal Louis Roederer Cristal

Waitrose Price Trend - 12 weeks

Track Waitrose's price index evolution in United Kingdom over the past weeks.

🔒 Premium feature - Access the full price history
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Price Index by Category - Waitrose

Discover which categories Waitrose is most competitive on in United Kingdom.

Fresh produce
94.2
Dairy
102.7
Beverages
108.5
Household
91.0
Health & beauty
100.3
Frozen
98.6
Snacks & confectionery
106.1
Baby & childcare
93.4
🔒 Premium feature - Access the full category breakdown
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Top Brands at Waitrose

Most tracked brands at Waitrose in United Kingdom.

WAITROSE LTD

WAITROSE LTD

WAITROSE

WAITROSE

HEINZ

HEINZ

ELLA'S KITCHEN

ELLA'S KITCHEN

CADBURY

CADBURY

BONNE MAMAN

BONNE MAMAN

Iconic products sold by Waitrose

SKU-level benchmark links between brand, product GTIN and retailer.

Product Brand GTIN Avg. price
Heinz Baked Beans 415g HEINZ 5000157024671 1.40£
Warburtons Toastie White Bread 800g WARBURTONS 5010044000121 1.50£
Coca-Cola 8x22cl COCA-COLA 5449000031341 3.75£
PG Tips 160 Tea Bags PG TIPS 8720608036721 4.25£
Cadbury Dairy Milk 360g CADBURY 7622210379801 5.00£

Waitrose Price Movements - this week

174 price changes detected at Waitrose in United Kingdom this week.

📉

86

price decreases

📊

174

changes detected

📈

88

price increases

Product Old price New price Change
Organic Semi-Skimmed Milk 2L1.65 £1.49 £▼ -9.7%
Free Range Large Eggs x122.80 £3.10 £▲ +10.7%
Wholemeal Bread 800g1.15 £1.05 £▼ -8.7%
Extra Virgin Olive Oil 500ml4.50 £4.99 £▲ +10.9%
Cheddar Cheese 400g3.25 £2.95 £▼ -9.2%
Basmati Rice 1kg1.89 £2.15 £▲ +13.8%
Orange Juice 1L1.50 £1.35 £▼ -10.0%
Dishwasher Tablets x305.00 £5.50 £▲ +10.0%
🔒 Premium feature - Access all price movements
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Frequently Asked Questions - Waitrose Prices

The Waitrose price index is currently 103.3 (base 100). This index measures how Waitrose's average pricing compares to the market average in United Kingdom. A value above 100 means prices are above the market average, while below 100 indicates more competitive pricing.

The average product price at Waitrose in United Kingdom is 5.7£. This benchmark is computed across thousands of products tracked by Retail Shake.

Retail Shake computes price indices for all major retailers in United Kingdom. Use the competitor comparison table above to see how Waitrose's price index ranks against other retailers in the same market.

The Waitrose price benchmark for United Kingdom is updated regularly by Retail Shake. The latest snapshot was computed on 2026-06-19.

4P Benchmark - Waitrose

Retail Shake is the only tool that benchmarks all 4Ps of the marketing mix: Product, Price, Promotion, Place.

📦

Product

Compare Waitrose's assortment product by product against its competitors.

  • Cross-retailer product matching
  • New launches & delisting detection
  • Assortment depth analysis
💰

Price

Track Waitrose's price indices and identify competitiveness gaps.

  • Price index (base 100)
  • Price movement history
  • Price change alerts
🏷️

Promotion

Benchmark Waitrose's product pages and content vs competitors.

  • Product page benchmarking
  • Content quality (titles, visuals, descriptions)
  • Digital merchandising analysis
📍

Place

Compare Waitrose's distribution across different channels.

  • Online vs in-store coverage
  • Product availability by retailer
  • Multi-country analysis
Data as a Service

Your data, your competitive edge

Beyond the platform, Retail Shake delivers Waitrose benchmark data directly to your IT teams via API. Feed your BI dashboards and AI models with reliable, up-to-date pricing data.

📊
Business Intelligence

Integrate price indices and competitive data into your existing BI dashboards.

🤖
AI & Machine Learning Models

Train your dynamic pricing models with real-time market data.

🔗
REST API & Webhooks

Connect your systems directly to our API. JSON feeds, full documentation, dedicated technical support.

api.retailshake.com
GET /v1/retailers/waitrose/prices
// Response
{
  "retailer": "Waitrose",
  "price_index": 103.3,
  "avg_price": 5.7,
  "currency": "£",
  "products_tracked": 12483,
  "last_updated": "2026-06-19"
}

Get the full analysis

Access the complete report and explore detailed benchmarks by category.

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