Morrisons effectively leverages its competitive pricing strategy to maintain a strong price index within the UK food market, positioning itself favorably against key rivals. By continually adjusting prices to meet the price benchmark set by industry leaders, Morrisons ensures value for customers while enhancing its market presence.
Live price index for Morrisons in United Kingdom — last updated 2026-05-05.
Computed by Retail Shake on 2026-05-05
Key pricing metrics for Morrisons in United Kingdom (£).
Track Morrisons's price index evolution in United Kingdom over the past weeks.
Discover which categories Morrisons is most competitive on in United Kingdom.
Most tracked brands at Morrisons in United Kingdom.
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220 price changes detected at Morrisons in United Kingdom this week.
| Product | Old price | New price | Change |
|---|---|---|---|
| Organic Semi-Skimmed Milk 2L | 1.65 £ | 1.49 £ | ▼ -9.7% |
| Free Range Large Eggs x12 | 2.80 £ | 3.10 £ | ▲ +10.7% |
| Wholemeal Bread 800g | 1.15 £ | 1.05 £ | ▼ -8.7% |
| Extra Virgin Olive Oil 500ml | 4.50 £ | 4.99 £ | ▲ +10.9% |
| Cheddar Cheese 400g | 3.25 £ | 2.95 £ | ▼ -9.2% |
| Basmati Rice 1kg | 1.89 £ | 2.15 £ | ▲ +13.8% |
| Orange Juice 1L | 1.50 £ | 1.35 £ | ▼ -10.0% |
| Dishwasher Tablets x30 | 5.00 £ | 5.50 £ | ▲ +10.0% |
The Morrisons price index is currently 99.1 (base 100). This index measures how Morrisons's average pricing compares to the market average in United Kingdom. A value above 100 means prices are above the market average, while below 100 indicates more competitive pricing.
The average product price at Morrisons in United Kingdom is 4.69£. This benchmark is computed across thousands of products tracked by Retail Shake.
Retail Shake computes price indices for all major retailers in United Kingdom. Use the competitor comparison table above to see how Morrisons's price index ranks against other retailers in the same market.
The Morrisons price benchmark for United Kingdom is updated regularly by Retail Shake. The latest snapshot was computed on 2026-05-05.
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GET /v1/retailers/morrisons/prices
// Response
{
"retailer": "Morrisons",
"price_index": 99.1,
"avg_price": 4.69,
"currency": "£",
"products_tracked": 12483,
"last_updated": "2026-05-05"
}Access the complete report and explore detailed benchmarks by category.
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