Asda's pricing position is highly competitive within the UK grocery sector, consistently aligning with key price benchmarks and maintaining a favorable price index to attract cost-conscious consumers. By leveraging its value-driven strategy, Asda ensures that its offerings remain well-priced against market competitors, enhancing overall customer loyalty.
Live price index for Asda in United Kingdom — last updated 2026-05-05.
Computed by Retail Shake on 2026-05-05
Key pricing metrics for Asda in United Kingdom (£).
Track Asda's price index evolution in United Kingdom over the past weeks.
Discover which categories Asda is most competitive on in United Kingdom.
Most tracked brands at Asda in United Kingdom.
Asda
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102 price changes detected at Asda in United Kingdom this week.
| Product | Old price | New price | Change |
|---|---|---|---|
| Organic Semi-Skimmed Milk 2L | 1.65 £ | 1.49 £ | ▼ -9.7% |
| Free Range Large Eggs x12 | 2.80 £ | 3.10 £ | ▲ +10.7% |
| Wholemeal Bread 800g | 1.15 £ | 1.05 £ | ▼ -8.7% |
| Extra Virgin Olive Oil 500ml | 4.50 £ | 4.99 £ | ▲ +10.9% |
| Cheddar Cheese 400g | 3.25 £ | 2.95 £ | ▼ -9.2% |
| Basmati Rice 1kg | 1.89 £ | 2.15 £ | ▲ +13.8% |
| Orange Juice 1L | 1.50 £ | 1.35 £ | ▼ -10.0% |
| Dishwasher Tablets x30 | 5.00 £ | 5.50 £ | ▲ +10.0% |
The Asda price index is currently 93.4 (base 100). This index measures how Asda's average pricing compares to the market average in United Kingdom. A value above 100 means prices are above the market average, while below 100 indicates more competitive pricing.
The average product price at Asda in United Kingdom is 6.68£. This benchmark is computed across thousands of products tracked by Retail Shake.
Retail Shake computes price indices for all major retailers in United Kingdom. Use the competitor comparison table above to see how Asda's price index ranks against other retailers in the same market.
The Asda price benchmark for United Kingdom is updated regularly by Retail Shake. The latest snapshot was computed on 2026-05-05.
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GET /v1/retailers/asda/prices
// Response
{
"retailer": "Asda",
"price_index": 93.4,
"avg_price": 6.68,
"currency": "£",
"products_tracked": 12483,
"last_updated": "2026-05-05"
}Access the complete report and explore detailed benchmarks by category.
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