Asda maintains a competitive pricing position in the UK food retail market, consistently tracking its price index against key competitors to ensure value for customers. By adhering to a rigorous price benchmark strategy, Asda effectively delivers affordable options while appealing to budget-conscious shoppers.
Live price index for Asda in United Kingdom - last updated 2026-06-19.
Computed by Retail Shake on 2026-06-19
Key pricing metrics for Asda in United Kingdom (£).
5.80£
Average price
Track Asda's price index evolution in United Kingdom over the past weeks.
Discover which categories Asda is most competitive on in United Kingdom.
Most tracked brands at Asda in United Kingdom.
ASDA
GEORGE
GEORGE HOME
EXCEPTIONAL BY ASDA
Asda
MAYBELLINE
SKU-level benchmark links between brand, product GTIN and retailer.
| Product | Brand | GTIN | Avg. price |
|---|---|---|---|
| Müller Corner Strawberry 136g | MULLER | 4025500277239 |
0.62£ |
| Heinz Baked Beans 415g | HEINZ | 5000157024671 |
1.38£ |
| Warburtons Toastie White Bread 800g | WARBURTONS | 5010044000121 |
1.40£ |
| Coca-Cola 8x22cl | COCA-COLA | 5449000031341 |
3.25£ |
| Cadbury Dairy Milk 360g | CADBURY | 7622210379801 |
3.75£ |
102 price changes detected at Asda in United Kingdom this week.
76
price decreases
102
changes detected
26
price increases
| Product | Old price | New price | Change |
|---|---|---|---|
| Organic Semi-Skimmed Milk 2L | 1.65 £ | 1.49 £ | ▼ -9.7% |
| Free Range Large Eggs x12 | 2.80 £ | 3.10 £ | ▲ +10.7% |
| Wholemeal Bread 800g | 1.15 £ | 1.05 £ | ▼ -8.7% |
| Extra Virgin Olive Oil 500ml | 4.50 £ | 4.99 £ | ▲ +10.9% |
| Cheddar Cheese 400g | 3.25 £ | 2.95 £ | ▼ -9.2% |
| Basmati Rice 1kg | 1.89 £ | 2.15 £ | ▲ +13.8% |
| Orange Juice 1L | 1.50 £ | 1.35 £ | ▼ -10.0% |
| Dishwasher Tablets x30 | 5.00 £ | 5.50 £ | ▲ +10.0% |
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GET /v1/retailers/asda/prices
// Response
{
"retailer": "Asda",
"price_index": 92.1,
"avg_price": 5.8,
"currency": "£",
"products_tracked": 12483,
"last_updated": "2026-06-19"
}Access the complete report and explore detailed benchmarks by category.
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