LISTERINE strategically positions itself as a leading oral care brand within the competitive food and beverage sector in the UK. By offering high-quality mouthwash products that prioritize freshness and oral health, LISTERINE effectively appeals to health-conscious consumers. The brand maintains price competitiveness across various retailers, ensuring accessibility for diverse customer demographics. Through constant innovation and value-driven pricing, LISTERINE secures a strong foothold in a saturated market. As a trusted name in oral hygiene, LISTERINE continues to attract loyal customers by balancing quality and affordability.
📅 Snapshot date : 2026-05-21 · Tracked across 4 retailers, 13 products.
LISTERINE · GB
| Retailer | Avg. price | Min price | Max price | Products |
|---|---|---|---|---|
| Waitrose | 4.3 £ | 2.7 £ | 5.9 £ | 2 |
| Morrisons | 4.42 £ | 2.62 £ | 7.0 £ | 4 |
| Asda | 4.49 £ | 2.5 £ | 5.25 £ | 4 |
| Tesco | 5.33 £ | 3.75 £ | 7.0 £ | 3 |
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