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Price benchmark GILLETTE

GILLETTE consistently positions itself as a leader in the grooming market within Great Britain, offering premium quality shaving products that cater to diverse consumer needs. With a focus on innovation and performance, GILLETTE competes effectively on price across various retailers, ensuring that shoppers find competitive rates in both online and brick-and-mortar stores. The brand's strategic partnerships with major grocery chains enhance its visibility and accessibility, leading to increased consumer loyalty. GILLETTE's commitment to value while maintaining superior quality allows it to stand out among competitors. Ultimately, GILLETTE's pricing strategy aligns with its brand positioning, reinforcing its reputation as the go-to choice for reliable grooming solutions.

📅 Snapshot date : 2 November 2026 · Tracked across 4 retailers, 120 products.

💰

£14.32

Average price

⬇️

£1.50

Lowest price found

⬆️

£50.00

Highest price found

🏪

4

Retailers

Price comparison by retailer

GILLETTE · GB

Retailer Avg. price Min price Max price Products
Morrisons Morrisons £6.25 £6.00 £6.50 2
Waitrose Waitrose £12.93 £2.00 £36.96 32
Asda Asda £13.77 £1.50 £34.99 47 Most choice
Tesco Tesco £16.54 £1.65 £50.00 39

🏆 Top 10 GILLETTE products

Most popular products across retailers

1
Gillette Proglide Blades

Gillette Proglide Blades

£16.27 Average price
£16.00 – £16.80
3 retailers
2
Gillette Fusion Pro-Glide Flexball

Gillette Fusion Pro-Glide Flexball

£13.11 Average price
£10.86 – £15.50
3 retailers
3
Gillette Fusion 5 Proglide Blades

Gillette Fusion 5 Proglide Blades

£27.12 Average price
£24.35 – £29.00
3 retailers
4
Gillette Fusion Blades

Gillette Fusion Blades

£13.22 Average price
£13.00 – £13.65
3 retailers
5
Gillette Fusion 5 Blades

Gillette Fusion 5 Blades

£22.39 Average price
£20.16 – £24.00
3 retailers
6
Gillette Fusion Gel Sensitive Skin

Gillette Fusion Gel Sensitive Skin

£3.13 Average price
£2.66 – £3.43
3 retailers
7
Gillette Series Sensitive Gel

Gillette Series Sensitive Gel

£2.35 Average price
£1.50 – £3.00
3 retailers
8
Gillette Mach3 Razor Refills

Gillette Mach3 Razor Refills

£15.76 Average price
£14.28 – £17.00
3 retailers
9
Gillette Mach 3 Razor + 1 Blade

Gillette Mach 3 Razor + 1 Blade

£7.24 Average price
£5.33 – £8.40
3 retailers
10
Gillette Mach 3 Blades

Gillette Mach 3 Blades

£9.15 Average price
£9.00 – £9.45
3 retailers

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