GENIUS is a leading player in the B2C food market in the UK, known for its innovative gluten-free products that cater to health-conscious consumers. Positioned competitively among retailers, GENIUS offers an extensive range of nutritious options at accessible price points, appealing to families and individuals alike. By balancing quality and affordability, GENIUS effectively challenges both premium and budget brands, ensuring that gluten-free consumers find value without compromising on taste. The brand’s strategic partnerships with major retailers enhance its visibility and accessibility, solidifying its market presence. With a focus on customer satisfaction and product excellence, GENIUS is redefining expectations in the gluten-free segment.
📅 Snapshot date : 2026-04-28 · Tracked across 4 retailers, 25 products.
GENIUS is a leading player in the B2C food market in the UK, known for its innovative gluten-free products that cater to health-conscious consumers. Positioned competitively among retailers, GENIUS offers an extensive range of nutritious options at accessible price points, appealing to families and individuals alike. By balancing quality and affordability, GENIUS effectively challenges both premium and budget brands, ensuring that gluten-free consumers find value without compromising on taste. The brand’s strategic partnerships with major retailers enhance its visibility and accessibility, solidifying its market presence. With a focus on customer satisfaction and product excellence, GENIUS is redefining expectations in the gluten-free segment.
GENIUS · GB
| Retailer | Avg. price | Min price | Max price | Products |
|---|---|---|---|---|
| Morrisons | 1.79 £ | 1.68 £ | 2.0 £ | 3 |
| Waitrose | 2.45 £ | 1.45 £ | 3.6 £ | 5 |
| Tesco | 2.63 £ | 2.0 £ | 4.0 £ | 9 |
| Asda | 2.72 £ | 1.98 £ | 4.0 £ | 8 |
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