Durex expertly positions itself in the UK market as a trusted provider of high-quality sexual health products, emphasizing safety and innovation. Their competitive pricing strategy across various retailers ensures accessibility for diverse consumer segments while maintaining brand prestige. With a focus on superior quality and effective marketing campaigns, Durex stands out among competitors, appealing to both budget-conscious and premium consumers. As a leader in the B2C food and health sector, Durex leverages strategic partnerships with retailers to enhance visibility and availability. This combination of strong brand positioning and price competitiveness reinforces Durex’s dominance in the market.
📅 Snapshot date : 2026-04-28 · Tracked across 4 retailers, 11 products.
Durex expertly positions itself in the UK market as a trusted provider of high-quality sexual health products, emphasizing safety and innovation. Their competitive pricing strategy across various retailers ensures accessibility for diverse consumer segments while maintaining brand prestige. With a focus on superior quality and effective marketing campaigns, Durex stands out among competitors, appealing to both budget-conscious and premium consumers. As a leader in the B2C food and health sector, Durex leverages strategic partnerships with retailers to enhance visibility and availability. This combination of strong brand positioning and price competitiveness reinforces Durex’s dominance in the market.
Durex · GB
| Retailer | Avg. price | Min price | Max price | Products |
|---|---|---|---|---|
| Asda | 6.46 £ | 6.45 £ | 6.48 £ | 2 |
| Tesco | 11.4 £ | 6.5 £ | 16.5 £ | 5 |
| Waitrose | 11.99 £ | 11.99 £ | 11.99 £ | 2 |
| Morrisons | 12.0 £ | 9.0 £ | 15.0 £ | 2 |
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