Food / alimentaire B2C · GB

Price benchmark BIRDS EYE

BIRDS EYE stands out in the UK food market, offering premium frozen meals that balance quality and affordability. With a strategic focus on convenience, they cater to busy families seeking nutritious options without breaking the bank. Competitively priced across major retailers, BIRDS EYE consistently delivers value through its diverse product range, appealing to health-conscious consumers. Their commitment to sustainability further enhances the brand's appeal, positioning it as a responsible choice in the frozen food sector. By leveraging innovative marketing and wide distribution, BIRDS EYE maintains a strong presence, ensuring accessibility for all customers.

📅 Snapshot date : 2026-06-01 · Tracked across 4 retailers, 225 products.

💰

3.76£

Average price

⬇️

1.50£

Lowest price found

⬆️

8.90£

Highest price found

🏪

4

Retailers

Price comparison by retailer

BIRDS EYE · GB

Retailer Avg. price Min price Max price Products
Asda 3.50£ 1.72£ 8.50£ 71
Morrisons 3.78£ 1.75£ 8.50£ 52
Tesco 3.84£ 1.60£ 7.50£ 75 Most choice
Waitrose 4.19£ 1.50£ 8.90£ 27

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