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Price benchmark ALWAYS

ALWAYS positions itself as a leading brand in the Grocery B2C market in Great Britain, focusing on high-quality products at competitive prices. With a strategic presence across major retailers, ALWAYS effectively captures market share while appealing to budget-conscious consumers. The brand maintains its competitiveness through regular promotions and partnerships, ensuring greater accessibility in stores. Additionally, ALWAYS leverages innovative marketing strategies to enhance brand visibility, reinforcing its commitment to affordability and quality. This dual focus on cost-effectiveness and strong retail partnerships allows ALWAYS to thrive in a crowded grocery landscape.

📅 Snapshot date : 7 November 2026 · Tracked across 4 retailers, 97 products.

💰

£3.78

Average price

⬇️

£0.93

Lowest price found

⬆️

£9.45

Highest price found

🏪

4

Retailers

Price comparison by retailer

ALWAYS · GB

Retailer Avg. price Min price Max price Products
Morrisons Morrisons £2.50 £2.50 £2.50 1
Waitrose Waitrose £3.69 £1.20 £9.45 29
Asda Asda £3.81 £0.93 £8.00 34 Most choice
Tesco Tesco £3.88 £0.95 £9.00 33

🏆 Top 10 ALWAYS products

Most popular products across retailers

1
Always Maxi Sanitary Towels Profresh Night Pads Size 4

Always Maxi Sanitary Towels Profresh Night Pads Size 4

£2.66 Average price
£2.50 – £3.00
4 retailers
2
Always Dailies Extra Protect Panty Liners Large

Always Dailies Extra Protect Panty Liners Large

£3.37 Average price
£3.12 – £3.60
3 retailers
3
Always Ultra Sanitary Towels Secure Night Size4 Pads

Always Ultra Sanitary Towels Secure Night Size4 Pads

£3.19 Average price
£3.00 – £3.45
3 retailers
4
Always Ultra Sanitary Towels Secure Night Size4 Pads

Always Ultra Sanitary Towels Secure Night Size4 Pads

£1.72 Average price
£1.50 – £2.00
3 retailers
5
Always Discreet Incontinence Pads for Women - Long

Always Discreet Incontinence Pads for Women - Long

£2.72 Average price
£2.50 – £2.90
3 retailers
6
Always Ultra Sanitary Towel Pads Long (Size 2) with Wings

Always Ultra Sanitary Towel Pads Long (Size 2) with Wings

£3.19 Average price
£3.00 – £3.45
3 retailers
7
Always Ultra Sanitary Towel Long Plus Size2 Pads

Always Ultra Sanitary Towel Long Plus Size2 Pads

£1.72 Average price
£1.50 – £2.00
3 retailers
8
Always Ultra Sanitary Towels Secure Night Extra Size 5 Pads

Always Ultra Sanitary Towels Secure Night Extra Size 5 Pads

£1.72 Average price
£1.50 – £2.00
3 retailers
9
Always Ultra Sanitary Towels Day & Night Size3 Pads

Always Ultra Sanitary Towels Day & Night Size3 Pads

£3.19 Average price
£3.00 – £3.45
3 retailers
10
Always Ultra Sanitary Towels Secure Night Extra Size5

Always Ultra Sanitary Towels Secure Night Extra Size5

£3.19 Average price
£3.00 – £3.45
3 retailers

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