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Waitrose Price Index & Benchmark - United Kingdom

Price benchmark for Waitrose in United Kingdom, based on the observations available in this sample. The price index for Waitrose is 105.5 (base 100). 813 products compared from a reference basket of 1000 products.

813 products compared from a reference basket of 1000 products.

Prices observed within the last 60 days. Each retailer covers a subset of the basket.

Observation dates: 2026-09-10 to 2026-10-29.

Each product has equal weight. Its price is compared with the mean price of the same GTIN at the observed retailers. The mean of these ratios gives a base-100 index.

Waitrose Price Index

Calculated on 1 November 2026.

105.5

Waitrose - Price index (base 100)

Competitor indices

Retailer Price index (base 100) Products compared
🇬🇧 Waitrose Waitrose 105.5 813
🇬🇧 Asda Asda 93.2 939
🇬🇧 Morrisons Morrisons 97.7 812
🇬🇧 Tesco Tesco 104.1 939

Computed by Retail Shake on 1 November 2026

Waitrose Price Benchmark Overview

Prices of the compared products in this sample, not the full catalogue.

💰

£5.05

Average price

⬇️

£0.35

Minimum price

Options Instant Belgian Hot Chocolate Drink Options Instant Belgian Hot Chocolate Drink

Price history

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Category analysis

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Top Brands at Waitrose

Most tracked brands at Waitrose in United Kingdom.

HEINZ

HEINZ

ELLA'S KITCHEN

ELLA'S KITCHEN

ROBINSONS

ROBINSONS

ALPRO

ALPRO

COCA-COLA

COCA-COLA

LINDT

LINDT

Iconic products sold by Waitrose

SKU-level benchmark links between brand, product GTIN and retailer.

Product Brand GTIN Avg. price
Heinz Baked Beans 415g HEINZ 5000157024671 £1.40
Warburtons Toastie White Bread 800g WARBURTONS 5010044000121 £1.50
Marmite Yeast Extract Spread 250G None 0000050184453 £3.50
PG Tips 160 Tea Bags PG TIPS 8720608036721 £4.50
Coca-Cola 8x22cl COCA-COLA 5449000031341 £5.25
Cadbury Dairy Milk 360g CADBURY 7622210379801 £6.50

Frequently Asked Questions - Waitrose Prices

The price index for Waitrose is 105.5 (base 100). 813 products compared from a reference basket of 1000 products. Each product has equal weight. Its price is compared with the mean price of the same GTIN at the observed retailers. The mean of these ratios gives a base-100 index.

The mean price of the 813 compared products at Waitrose is £5.05. Prices of the compared products in this sample, not the full catalogue.

The table compares retailers with an index on the same basket, in the same country, sector and currency, from the same calculation. It does not represent every product or retailer in the market.

The Waitrose price benchmark for United Kingdom is updated regularly by Retail Shake. The latest snapshot was computed on 1 November 2026.

4P Benchmark - Waitrose

Retail Shake is the only tool that benchmarks all 4Ps of the marketing mix: Product, Price, Promotion, Place.

📦

Product

Compare Waitrose's assortment product by product against its competitors.

  • Cross-retailer product matching
  • New launches & delisting detection
  • Assortment depth analysis
💰

Price

Track Waitrose's price indices and identify competitiveness gaps.

  • Price index (base 100)
  • Price movement history
  • Price change alerts
🏷️

Promotion

Benchmark Waitrose's product pages and content vs competitors.

  • Product page benchmarking
  • Content quality (titles, visuals, descriptions)
  • Digital merchandising analysis
📍

Place

Compare Waitrose's distribution across different channels.

  • Online vs in-store coverage
  • Product availability by retailer
  • Multi-country analysis
Data as a Service

Your data, your competitive edge

Beyond the platform, Retail Shake delivers Waitrose benchmark data directly to your IT teams via API. Feed your BI dashboards and AI models with reliable, up-to-date pricing data.

📊
Business Intelligence

Integrate price indices and competitive data into your existing BI dashboards.

🤖
AI & Machine Learning Models

Train your dynamic pricing models with real-time market data.

🔗
REST API & Webhooks

Connect your systems directly to our API. JSON feeds, full documentation, dedicated technical support.

api.retailshake.com
GET /v1/retailers/waitrose/prices
// Response
{
  "retailer": "Waitrose",
  "price_index": 105.5,
  "avg_price": 5.05,
  "currency": "GBP",
  "products_compared": 813,
  "last_updated": "2026-11-01"
}

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