Waitrose maintains a competitive pricing position in the UK food retail market, consistently aligning its price index with industry standards while setting a high price benchmark for quality products. This strategic approach ensures that consumers perceive Waitrose as a premium yet value-driven option in the evolving B2C landscape.
Live price index for Waitrose in United Kingdom - last updated 2026-06-19.
Computed by Retail Shake on 2026-06-19
Key pricing metrics for Waitrose in United Kingdom (£).
5.70£
Average price
Track Waitrose's price index evolution in United Kingdom over the past weeks.
Discover which categories Waitrose is most competitive on in United Kingdom.
Most tracked brands at Waitrose in United Kingdom.
WAITROSE LTD
WAITROSE
HEINZ
ELLA'S KITCHEN
CADBURY
BONNE MAMAN
SKU-level benchmark links between brand, product GTIN and retailer.
| Product | Brand | GTIN | Avg. price |
|---|---|---|---|
| Heinz Baked Beans 415g | HEINZ | 5000157024671 |
1.40£ |
| Warburtons Toastie White Bread 800g | WARBURTONS | 5010044000121 |
1.50£ |
| Coca-Cola 8x22cl | COCA-COLA | 5449000031341 |
3.75£ |
| PG Tips 160 Tea Bags | PG TIPS | 8720608036721 |
4.25£ |
| Cadbury Dairy Milk 360g | CADBURY | 7622210379801 |
5.00£ |
174 price changes detected at Waitrose in United Kingdom this week.
86
price decreases
174
changes detected
88
price increases
| Product | Old price | New price | Change |
|---|---|---|---|
| Organic Semi-Skimmed Milk 2L | 1.65 £ | 1.49 £ | ▼ -9.7% |
| Free Range Large Eggs x12 | 2.80 £ | 3.10 £ | ▲ +10.7% |
| Wholemeal Bread 800g | 1.15 £ | 1.05 £ | ▼ -8.7% |
| Extra Virgin Olive Oil 500ml | 4.50 £ | 4.99 £ | ▲ +10.9% |
| Cheddar Cheese 400g | 3.25 £ | 2.95 £ | ▼ -9.2% |
| Basmati Rice 1kg | 1.89 £ | 2.15 £ | ▲ +13.8% |
| Orange Juice 1L | 1.50 £ | 1.35 £ | ▼ -10.0% |
| Dishwasher Tablets x30 | 5.00 £ | 5.50 £ | ▲ +10.0% |
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Beyond the platform, Retail Shake delivers Waitrose benchmark data directly to your IT teams via API. Feed your BI dashboards and AI models with reliable, up-to-date pricing data.
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Connect your systems directly to our API. JSON feeds, full documentation, dedicated technical support.
GET /v1/retailers/waitrose/prices
// Response
{
"retailer": "Waitrose",
"price_index": 103.3,
"avg_price": 5.7,
"currency": "£",
"products_tracked": 12483,
"last_updated": "2026-06-19"
}
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