Waitrose maintains a strong pricing position in the grocery market, offering a competitive edge reflected in its price index. By consistently aligning with the market price benchmark, Waitrose ensures customers receive quality products at fair prices.
Live price index for Waitrose in United Kingdom - last updated 21 July 2026.
Computed by Retail Shake on 21 July 2026
Key pricing metrics for Waitrose in United Kingdom (GBP).
£5.86
Average price
Track Waitrose's price index evolution in United Kingdom over the past weeks.
Discover which categories Waitrose is most competitive on in United Kingdom.
Most tracked brands at Waitrose in United Kingdom.
WAITROSE LTD
HEINZ
CADBURY
ELLA'S KITCHEN
WALKERS
NIVEA
SKU-level benchmark links between brand, product GTIN and retailer.
| Product | Brand | GTIN | Avg. price |
|---|---|---|---|
| Heinz Baked Beans 415g | HEINZ | 5000157024671 |
£1.40 |
| Warburtons Toastie White Bread 800g | WARBURTONS | 5010044000121 |
£1.50 |
| Coca-Cola 8x22cl | COCA-COLA | 5449000031341 |
£5.25 |
| PG Tips 160 Tea Bags | PG TIPS | 8720608036721 |
£5.50 |
| Cadbury Dairy Milk 360g | CADBURY | 7622210379801 |
£6.50 |
174 price changes detected at Waitrose in United Kingdom this week.
86
price decreases
174
changes detected
88
price increases
| Product | Old price | New price | Change |
|---|---|---|---|
| Organic Semi-Skimmed Milk 2L | £1.65 | £1.49 | ▼ -9.7% |
| Free Range Large Eggs x12 | £2.80 | £3.10 | ▲ +10.7% |
| Wholemeal Bread 800g | £1.15 | £1.05 | ▼ -8.7% |
| Extra Virgin Olive Oil 500ml | £4.50 | £4.99 | ▲ +10.9% |
| Cheddar Cheese 400g | £3.25 | £2.95 | ▼ -9.2% |
| Basmati Rice 1kg | £1.89 | £2.15 | ▲ +13.8% |
| Orange Juice 1L | £1.50 | £1.35 | ▼ -10.0% |
| Dishwasher Tablets x30 | £5.00 | £5.50 | ▲ +10.0% |
Retail Shake is the only tool that benchmarks all 4Ps of the marketing mix: Product, Price, Promotion, Place.
Compare Waitrose's assortment product by product against its competitors.
Track Waitrose's price indices and identify competitiveness gaps.
Benchmark Waitrose's product pages and content vs competitors.
Compare Waitrose's distribution across different channels.
Beyond the platform, Retail Shake delivers Waitrose benchmark data directly to your IT teams via API. Feed your BI dashboards and AI models with reliable, up-to-date pricing data.
Integrate price indices and competitive data into your existing BI dashboards.
Train your dynamic pricing models with real-time market data.
Connect your systems directly to our API. JSON feeds, full documentation, dedicated technical support.
GET /v1/retailers/waitrose/prices
// Response
{
"retailer": "Waitrose",
"price_index": 102.1,
"avg_price": 5.86,
"currency": "GBP",
"products_tracked": 12483,
"last_updated": "2026-07-21"
}
Access the complete report and explore detailed benchmarks by category.
Request a demo →