Food / alimentaire B2C · United Kingdom

Waitrose Price Index & Benchmark — United Kingdom

Waitrose maintains a strong price index that reflects its commitment to quality, positioning itself as a premium retailer while remaining competitive against market benchmarks. By consistently offering value through high-quality products, Waitrose ensures its pricing strategy appeals to discerning customers seeking both quality and affordability.

Waitrose Price Index

Live price index for Waitrose in United Kingdom — last updated 2026-05-05.

103.0
Waitrose — Price index (base 100)

Competitor indices

Retailer Price index (base 100) Common SKUs
🇬🇧 Waitrose 103.0
🇬🇧 Asda 93.4 1374
🇬🇧 Morrisons 99.1 390
🇬🇧 Tesco 103.7 1503

Computed by Retail Shake on 2026-05-05

Waitrose Price Benchmark Overview

Key pricing metrics for Waitrose in United Kingdom (£).

💰
5.76 £
Average price
⬇️
0.16 £
Minimum price
Waitrose Onions Waitrose Onions
⬆️
280.0 £
Maximum price
Louis Roederer Cristal Vintage Champagne Louis Roederer Cristal Vintage Champagne

Waitrose Price Trend — 12 weeks

Track Waitrose's price index evolution in United Kingdom over the past weeks.

1201101009080
W1W2W3W4W5W6W7W8W9W10W11W12
🔒 Premium feature — Access the full price history
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Price Index by Category — Waitrose

Discover which categories Waitrose is most competitive on in United Kingdom.

Fresh produce
94.2
Dairy
102.7
Beverages
108.5
Household
91.0
Health & beauty
100.3
Frozen
98.6
Snacks & confectionery
106.1
Baby & childcare
93.4
🔒 Premium feature — Access the full category breakdown
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Top Brands at Waitrose

Most tracked brands at Waitrose in United Kingdom.

WAITROSE LTD

WAITROSE LTD

WAITROSE

WAITROSE

HEINZ

HEINZ

FAIRY

FAIRY

BONNE MAMAN

BONNE MAMAN

Twinings

Twinings

Waitrose Price Movements — this week

174 price changes detected at Waitrose in United Kingdom this week.

📉 86 price decreases
📊 174 changes detected
📈 88 price increases
Product Old price New price Change
Organic Semi-Skimmed Milk 2L1.65 £1.49 £▼ -9.7%
Free Range Large Eggs x122.80 £3.10 £▲ +10.7%
Wholemeal Bread 800g1.15 £1.05 £▼ -8.7%
Extra Virgin Olive Oil 500ml4.50 £4.99 £▲ +10.9%
Cheddar Cheese 400g3.25 £2.95 £▼ -9.2%
Basmati Rice 1kg1.89 £2.15 £▲ +13.8%
Orange Juice 1L1.50 £1.35 £▼ -10.0%
Dishwasher Tablets x305.00 £5.50 £▲ +10.0%
🔒 Premium feature — Access all price movements
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Frequently Asked Questions — Waitrose Prices

What is the Waitrose price index?

The Waitrose price index is currently 103.0 (base 100). This index measures how Waitrose's average pricing compares to the market average in United Kingdom. A value above 100 means prices are above the market average, while below 100 indicates more competitive pricing.

What is the average price at Waitrose?

The average product price at Waitrose in United Kingdom is 5.76£. This benchmark is computed across thousands of products tracked by Retail Shake.

How does Waitrose compare to its competitors?

Retail Shake computes price indices for all major retailers in United Kingdom. Use the competitor comparison table above to see how Waitrose's price index ranks against other retailers in the same market.

How often is the Waitrose price benchmark updated?

The Waitrose price benchmark for United Kingdom is updated regularly by Retail Shake. The latest snapshot was computed on 2026-05-05.

4P Benchmark — Waitrose

Retail Shake is the only tool that benchmarks all 4Ps of the marketing mix: Product, Price, Promotion, Place.

📦

Product

Compare Waitrose's assortment product by product against its competitors.

  • Cross-retailer product matching
  • New launches & delisting detection
  • Assortment depth analysis
💰

Price

Track Waitrose's price indices and identify competitiveness gaps.

  • Price index (base 100)
  • Price movement history
  • Price change alerts
🏷️

Promotion

Benchmark Waitrose's product pages and content vs competitors.

  • Product page benchmarking
  • Content quality (titles, visuals, descriptions)
  • Digital merchandising analysis
📍

Place

Compare Waitrose's distribution across different channels.

  • Online vs in-store coverage
  • Product availability by retailer
  • Multi-country analysis
Data as a Service

Your data, your competitive edge

Beyond the platform, Retail Shake delivers Waitrose benchmark data directly to your IT teams via API. Feed your BI dashboards and AI models with reliable, up-to-date pricing data.

📊
Business Intelligence

Integrate price indices and competitive data into your existing BI dashboards.

🤖
AI & Machine Learning Models

Train your dynamic pricing models with real-time market data.

🔗
REST API & Webhooks

Connect your systems directly to our API. JSON feeds, full documentation, dedicated technical support.

api.retailshake.com
GET /v1/retailers/waitrose/prices
// Response
{
  "retailer": "Waitrose",
  "price_index": 103.0,
  "avg_price": 5.76,
  "currency": "£",
  "products_tracked": 12483,
  "last_updated": "2026-05-05"
}

Get the full analysis

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