Morrisons Price Index & Benchmark - United Kingdom

Name: Morrisons Price Index & Benchmark
Creator: Retail Shake

Price benchmark for Morrisons in United Kingdom, based on the observations available in this sample. The price index for Morrisons is 97.7 (base 100). 812 products compared from a reference basket of 1000 products.

Morrisons Price Index

Calculated on 1 November 2026.

97.7

Morrisons - Price index (base 100)

Competitor indices

	Retailer	Price index (base 100)	Products compared
🇬🇧	Morrisons	97.7	812
🇬🇧	Asda	93.2	939
🇬🇧	Tesco	104.1	939
🇬🇧	Waitrose	105.5	813

Morrisons Price Benchmark Overview

Prices of the compared products in this sample, not the full catalogue.

Category analysis

Illustrative preview — no detailed data displayed.

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Top Brands at Morrisons

Most tracked brands at Morrisons in United Kingdom.

HEINZ

BIRDS EYE

ELLA'S KITCHEN

COCA-COLA

ROBINSONS

ALPRO

Iconic products sold by Morrisons

SKU-level benchmark links between brand, product GTIN and retailer.

Product	Brand	GTIN	Avg. price
Müller Corner Strawberry 136g	MULLER	`4025500277239`	£0.95
Coca-Cola 8x22cl	COCA-COLA	`5449000031341`	£5.25
Cadbury Dairy Milk 360g	CADBURY	`7622210379801`	£5.50

Frequently Asked Questions - Morrisons Prices

The price index for Morrisons is 97.7 (base 100). 812 products compared from a reference basket of 1000 products. Each product has equal weight. Its price is compared with the mean price of the same GTIN at the observed retailers. The mean of these ratios gives a base-100 index.

The mean price of the 812 compared products at Morrisons is £4.74. Prices of the compared products in this sample, not the full catalogue.

The table compares retailers with an index on the same basket, in the same country, sector and currency, from the same calculation. It does not represent every product or retailer in the market.

The Morrisons price benchmark for United Kingdom is updated regularly by Retail Shake. The latest snapshot was computed on 1 November 2026.

4P Benchmark - Morrisons

Retail Shake is the only tool that benchmarks all 4Ps of the marketing mix: Product, Price, Promotion, Place.

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Product

Compare Morrisons's assortment product by product against its competitors.

Cross-retailer product matching
New launches & delisting detection
Assortment depth analysis

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Price

Track Morrisons's price indices and identify competitiveness gaps.

Price index (base 100)
Price movement history
Price change alerts

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Promotion

Benchmark Morrisons's product pages and content vs competitors.

Product page benchmarking
Content quality (titles, visuals, descriptions)
Digital merchandising analysis

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Place

Compare Morrisons's distribution across different channels.

Online vs in-store coverage
Product availability by retailer
Multi-country analysis

Data as a Service

Your data, your competitive edge

Beyond the platform, Retail Shake delivers Morrisons benchmark data directly to your IT teams via API. Feed your BI dashboards and AI models with reliable, up-to-date pricing data.

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Business Intelligence

Integrate price indices and competitive data into your existing BI dashboards.

🤖

AI & Machine Learning Models

Train your dynamic pricing models with real-time market data.

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REST API & Webhooks

Connect your systems directly to our API. JSON feeds, full documentation, dedicated technical support.

api.retailshake.com

GET /v1/retailers/morrisons/prices
// Response
{
  "retailer": "Morrisons",
  "price_index": 97.7,
  "avg_price": 4.74,
  "currency": "GBP",
  "products_compared": 812,
  "last_updated": "2026-11-01"
}

Morrisons Price Index & Benchmark - United Kingdom