Morrisons maintains a competitive pricing position within the British grocery market, consistently aligning its price index with key competitors to establish a strong price benchmark for value-conscious consumers. By offering weekly promotions and loyalty deals, Morrisons enhances its appeal while ensuring an attractive price index compared to other retailers.
Live price index for Morrisons in United Kingdom - last updated 30 July 2026.
Computed by Retail Shake on 30 July 2026
Key pricing metrics for Morrisons in United Kingdom (GBP).
£5.07
Average price
Track Morrisons's price index evolution in United Kingdom over the past weeks.
Discover which categories Morrisons is most competitive on in United Kingdom.
Most tracked brands at Morrisons in United Kingdom.
HEINZ
BIRDS EYE
FELIX
DR. OETKER
WALKERS
ALPRO
SKU-level benchmark links between brand, product GTIN and retailer.
| Product | Brand | GTIN | Avg. price |
|---|---|---|---|
| Müller Corner Strawberry 136g | MULLER | 4025500277239 |
£0.95 |
| Coca-Cola 8x22cl | COCA-COLA | 5449000031341 |
£3.50 |
| Cadbury Dairy Milk 360g | CADBURY | 7622210379801 |
£5.50 |
220 price changes detected at Morrisons in United Kingdom this week.
52
price decreases
220
changes detected
168
price increases
| Product | Old price | New price | Change |
|---|---|---|---|
| Organic Semi-Skimmed Milk 2L | £1.65 | £1.49 | ▼ -9.7% |
| Free Range Large Eggs x12 | £2.80 | £3.10 | ▲ +10.7% |
| Wholemeal Bread 800g | £1.15 | £1.05 | ▼ -8.7% |
| Extra Virgin Olive Oil 500ml | £4.50 | £4.99 | ▲ +10.9% |
| Cheddar Cheese 400g | £3.25 | £2.95 | ▼ -9.2% |
| Basmati Rice 1kg | £1.89 | £2.15 | ▲ +13.8% |
| Orange Juice 1L | £1.50 | £1.35 | ▼ -10.0% |
| Dishwasher Tablets x30 | £5.00 | £5.50 | ▲ +10.0% |
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GET /v1/retailers/morrisons/prices
// Response
{
"retailer": "Morrisons",
"price_index": 100.0,
"avg_price": 5.07,
"currency": "GBP",
"products_tracked": 12483,
"last_updated": "2026-07-30"
}Access the complete report and explore detailed benchmarks by category.
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