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Asda Price Index & Benchmark - United Kingdom

Price benchmark for Asda in United Kingdom, based on the observations available in this sample. The price index for Asda is 93.2 (base 100). 939 products compared from a reference basket of 1000 products.

939 products compared from a reference basket of 1000 products.

Prices observed within the last 60 days. Each retailer covers a subset of the basket.

Observation dates: 2026-09-10 to 2026-10-29.

Each product has equal weight. Its price is compared with the mean price of the same GTIN at the observed retailers. The mean of these ratios gives a base-100 index.

Asda Price Index

Calculated on 2 November 2026.

93.2

Asda - Price index (base 100)

Competitor indices

Retailer Price index (base 100) Products compared
🇬🇧 Asda Asda 93.2 939
🇬🇧 Morrisons Morrisons 97.7 812
🇬🇧 Tesco Tesco 104.1 939
🇬🇧 Waitrose Waitrose 105.5 813

Computed by Retail Shake on 2 November 2026

Asda Price Benchmark Overview

Prices of the compared products in this sample, not the full catalogue.

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£4.40

Average price

⬇️

£0.33

Minimum price

Instant Belgian Hot Chocolate Drink 11g Instant Belgian Hot Chocolate Drink 11g
⬆️

£54.00

Maximum price

15 Year Old Single Malt Scotch Whisky 70cl 15 Year Old Single Malt Scotch Whisky 70cl

Price history

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Category analysis

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Top Brands at Asda

Most tracked brands at Asda in United Kingdom.

HEINZ

HEINZ

BIRDS EYE

BIRDS EYE

ELLA'S KITCHEN

ELLA'S KITCHEN

ALPRO

ALPRO

ROBINSONS

ROBINSONS

COCA-COLA

COCA-COLA

Iconic products sold by Asda

SKU-level benchmark links between brand, product GTIN and retailer.

Product Brand GTIN Avg. price
Müller Corner Strawberry 136g MULLER 4025500277239 £0.62
Heinz Baked Beans 415g HEINZ 5000157024671 £1.38
Warburtons Toastie White Bread 800g WARBURTONS 5010044000121 £1.40
Marmite Yeast Extract Spread 250G None 0000050184453 £3.15
Coca-Cola 8x22cl COCA-COLA 5449000031341 £4.24

Frequently Asked Questions - Asda Prices

The price index for Asda is 93.2 (base 100). 939 products compared from a reference basket of 1000 products. Each product has equal weight. Its price is compared with the mean price of the same GTIN at the observed retailers. The mean of these ratios gives a base-100 index.

The mean price of the 939 compared products at Asda is £4.40. Prices of the compared products in this sample, not the full catalogue.

The table compares retailers with an index on the same basket, in the same country, sector and currency, from the same calculation. It does not represent every product or retailer in the market.

The Asda price benchmark for United Kingdom is updated regularly by Retail Shake. The latest snapshot was computed on 2 November 2026.

4P Benchmark - Asda

Retail Shake is the only tool that benchmarks all 4Ps of the marketing mix: Product, Price, Promotion, Place.

📦

Product

Compare Asda's assortment product by product against its competitors.

  • Cross-retailer product matching
  • New launches & delisting detection
  • Assortment depth analysis
💰

Price

Track Asda's price indices and identify competitiveness gaps.

  • Price index (base 100)
  • Price movement history
  • Price change alerts
🏷️

Promotion

Benchmark Asda's product pages and content vs competitors.

  • Product page benchmarking
  • Content quality (titles, visuals, descriptions)
  • Digital merchandising analysis
📍

Place

Compare Asda's distribution across different channels.

  • Online vs in-store coverage
  • Product availability by retailer
  • Multi-country analysis
Data as a Service

Your data, your competitive edge

Beyond the platform, Retail Shake delivers Asda benchmark data directly to your IT teams via API. Feed your BI dashboards and AI models with reliable, up-to-date pricing data.

📊
Business Intelligence

Integrate price indices and competitive data into your existing BI dashboards.

🤖
AI & Machine Learning Models

Train your dynamic pricing models with real-time market data.

🔗
REST API & Webhooks

Connect your systems directly to our API. JSON feeds, full documentation, dedicated technical support.

api.retailshake.com
GET /v1/retailers/asda/prices
// Response
{
  "retailer": "Asda",
  "price_index": 93.2,
  "avg_price": 4.4,
  "currency": "GBP",
  "products_compared": 939,
  "last_updated": "2026-11-02"
}

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