Sainsbury's consistently demonstrates strong price competitiveness within the UK food retail market, maintaining a favorable price index that aligns with industry standards. By strategically positioning itself against key competitors, Sainsbury's effectively establishes a robust price benchmark, ensuring value for customers while supporting brand loyalty.
0 products compared from a reference basket of 1000 products.
Index unavailable: insufficient coverage (minimum 100 products).
Prices observed within the last 60 days. Each retailer covers a subset of the basket.
Each product has equal weight. Its price is compared with the mean price of the same GTIN at the observed retailers. The mean of these ratios gives a base-100 index.
Computed by Retail Shake on 24 September 2026
Prices of the compared products in this sample, not the full catalogue.
—
Average price
—
Minimum price
—
Maximum price
Track Sainsbury's's price index evolution in United Kingdom over the past weeks.
Discover which categories Sainsbury's is most competitive on in United Kingdom.
Most tracked brands at Sainsbury's in United Kingdom.
SKU-level benchmark links between brand, product GTIN and retailer.
| Product | Brand | GTIN | Avg. price |
|---|---|---|---|
| Warburtons Toastie White Bread 800g | WARBURTONS | 5010044000121 |
£1.40 |
| Birds Eye Garden Peas 800g | BIRDS EYE | 5000116112098 |
£2.50 |
| Coca-Cola 8x22cl | COCA-COLA | 5449000031341 |
£3.50 |
Retail Shake is the only tool that benchmarks all 4Ps of the marketing mix: Product, Price, Promotion, Place.
Compare Sainsbury's's assortment product by product against its competitors.
Track Sainsbury's's price indices and identify competitiveness gaps.
Benchmark Sainsbury's's product pages and content vs competitors.
Compare Sainsbury's's distribution across different channels.
Beyond the platform, Retail Shake delivers Sainsbury's benchmark data directly to your IT teams via API. Feed your BI dashboards and AI models with reliable, up-to-date pricing data.
Integrate price indices and competitive data into your existing BI dashboards.
Train your dynamic pricing models with real-time market data.
Connect your systems directly to our API. JSON feeds, full documentation, dedicated technical support.
GET /v1/retailers/sainsbury's/prices
// Response
{
"retailer": "Sainsbury's",
"price_index": null,
"avg_price": null,
"currency": "GBP",
"products_compared": 0,
"last_updated": "2026-09-24"
}Access the complete report and explore detailed benchmarks by category.
Request a demo →