Continente Price Index & Benchmark - Portugal

Name: Continente Price Index & Benchmark
Creator: Retail Shake

O Continente se destaca no mercado alimentar B2C em Portugal com uma estratégia de preços competitiva, mantendo um preço index que reflete sua posição sólida frente ao preço benchmark do setor. Com ofertas atrativas, a rede garante que seus preços sejam sempre alinhados com as expectativas do consumidor, assegurando um excelente custo-benefício.

Continente Price Index

Calculated on 24 de setembro de 2026.

95.9

Continente - Price index (base 100)

Competitor indices

	Retailer	Price index (base 100)	Products compared
🇵🇹	Continente	95.9	257
🇵🇹	Auchan PT	102.0	257
🇵🇹	Intermarché PT	102.2	257

Continente Price Benchmark Overview

Prices of the compared products in this sample, not the full catalogue.

Price Index by Category - Continente

Discover which categories Continente is most competitive on in Portugal.

Fresh produce

94.2

Dairy

102.7

Beverages

108.5

Household

91.0

Health & beauty

100.3

Frozen

98.6

Snacks & confectionery

106.1

Baby & childcare

93.4

🔒 Premium feature - Access the full category breakdown
Unlock categories →

Top Brands at Continente

Most tracked brands at Continente in Portugal.

NESTL

LINDAHLS

PESCANOVA

NIVEA

RENOVA

RAPOSEIRA

Frequently Asked Questions - Continente Prices

Each product has equal weight. Its price is compared with the mean price of the same GTIN at the observed retailers. The mean of these ratios gives a base-100 index.

The average product price at Continente in Portugal is 4,61 €. This benchmark is computed across thousands of products tracked by Retail Shake.

Retail Shake computes price indices for all major retailers in Portugal. Use the competitor comparison table above to see how Continente's price index ranks against other retailers in the same market.

The Continente price benchmark for Portugal is updated regularly by Retail Shake. The latest snapshot was computed on 24 de setembro de 2026.

4P Benchmark - Continente

Retail Shake is the only tool that benchmarks all 4Ps of the marketing mix: Product, Price, Promotion, Place.

📦

Product

Compare Continente's assortment product by product against its competitors.

Cross-retailer product matching
New launches & delisting detection
Assortment depth analysis

💰

Price

Track Continente's price indices and identify competitiveness gaps.

Price index (base 100)
Price movement history
Price change alerts

🏷️

Promotion

Benchmark Continente's product pages and content vs competitors.

Product page benchmarking
Content quality (titles, visuals, descriptions)
Digital merchandising analysis

📍

Place

Compare Continente's distribution across different channels.

Online vs in-store coverage
Product availability by retailer
Multi-country analysis

Data as a Service

Your data, your competitive edge

Beyond the platform, Retail Shake delivers Continente benchmark data directly to your IT teams via API. Feed your BI dashboards and AI models with reliable, up-to-date pricing data.

📊

Business Intelligence

Integrate price indices and competitive data into your existing BI dashboards.

🤖

AI & Machine Learning Models

Train your dynamic pricing models with real-time market data.

🔗

REST API & Webhooks

Connect your systems directly to our API. JSON feeds, full documentation, dedicated technical support.

api.retailshake.com

GET /v1/retailers/continente/prices
// Response
{
  "retailer": "Continente",
  "price_index": 95.9,
  "avg_price": 4.61,
  "currency": "EUR",
  "products_compared": 257,
  "last_updated": "2026-09-24"
}

Continente Price Index & Benchmark - Portugal