Coles AU strategically positions itself within the competitive landscape by maintaining a favorable price index that aligns with market benchmarks, ensuring customers receive value-driven pricing on essential food items. By consistently analyzing its price competitiveness, Coles AU effectively appeals to budget-conscious shoppers while upholding quality standards.
Computed by Retail Shake on 2026-05-30
Key pricing metrics for Coles AU in AU (€).
17.35€
Average price
Track Coles AU's price index evolution in AU over the past weeks.
Discover which categories Coles AU is most competitive on in AU.
Most tracked brands at Coles AU in AU.
AIR WICK
BATISTE
Oral-B
Continental
Mccain
CLEARBLUE
221 price changes detected at Coles AU in AU this week.
96
price decreases
221
changes detected
125
price increases
| Product | Old price | New price | Change |
|---|---|---|---|
| Organic Semi-Skimmed Milk 2L | 1.65 € | 1.49 € | ▼ -9.7% |
| Free Range Large Eggs x12 | 2.80 € | 3.10 € | ▲ +10.7% |
| Wholemeal Bread 800g | 1.15 € | 1.05 € | ▼ -8.7% |
| Extra Virgin Olive Oil 500ml | 4.50 € | 4.99 € | ▲ +10.9% |
| Cheddar Cheese 400g | 3.25 € | 2.95 € | ▼ -9.2% |
| Basmati Rice 1kg | 1.89 € | 2.15 € | ▲ +13.8% |
| Orange Juice 1L | 1.50 € | 1.35 € | ▼ -10.0% |
| Dishwasher Tablets x30 | 5.00 € | 5.50 € | ▲ +10.0% |
Retail Shake is the only tool that benchmarks all 4Ps of the marketing mix: Product, Price, Promotion, Place.
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Beyond the platform, Retail Shake delivers Coles AU benchmark data directly to your IT teams via API. Feed your BI dashboards and AI models with reliable, up-to-date pricing data.
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GET /v1/retailers/coles-au/prices
// Response
{
"retailer": "Coles AU",
"price_index": —,
"avg_price": 17.35,
"currency": "€",
"products_tracked": 12483,
"last_updated": "2026-05-30"
}Access the complete report and explore detailed benchmarks by category.
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