Brico, en tant que leader du bricolage en Belgique, se positionne efficacement avec un indice de prix compétitif, respectant les normes du marché tout en maintenant un prix benchmark attractif pour ses clients. Grâce à cette stratégie, Brico assure une excellente accessibilité des produits tout en restant en phase avec les attentes des consommateurs.
Computed by Retail Shake on 2026-05-12
Key pricing metrics for Brico in Belgium (€).
Track Brico's price index evolution in Belgium over the past weeks.
Discover which categories Brico is most competitive on in Belgium.
Most tracked brands at Brico in Belgium.
SENCYS
EGLO
SPAX
ELHO
VELUX
CENTRAL PARK
144 price changes detected at Brico in Belgium this week.
| Product | Old price | New price | Change |
|---|---|---|---|
| Organic Semi-Skimmed Milk 2L | 1.65 € | 1.49 € | ▼ -9.7% |
| Free Range Large Eggs x12 | 2.80 € | 3.10 € | ▲ +10.7% |
| Wholemeal Bread 800g | 1.15 € | 1.05 € | ▼ -8.7% |
| Extra Virgin Olive Oil 500ml | 4.50 € | 4.99 € | ▲ +10.9% |
| Cheddar Cheese 400g | 3.25 € | 2.95 € | ▼ -9.2% |
| Basmati Rice 1kg | 1.89 € | 2.15 € | ▲ +13.8% |
| Orange Juice 1L | 1.50 € | 1.35 € | ▼ -10.0% |
| Dishwasher Tablets x30 | 5.00 € | 5.50 € | ▲ +10.0% |
The Brico price index is currently N/A (base 100). This index measures how Brico's average pricing compares to the market average in Belgium. A value above 100 means prices are above the market average, while below 100 indicates more competitive pricing.
The average product price at Brico in Belgium is 128.45€. This benchmark is computed across thousands of products tracked by Retail Shake.
Retail Shake computes price indices for all major retailers in Belgium. Use the competitor comparison table above to see how Brico's price index ranks against other retailers in the same market.
The Brico price benchmark for Belgium is updated regularly by Retail Shake. The latest snapshot was computed on 2026-05-12.
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GET /v1/retailers/brico/prices
// Response
{
"retailer": "Brico",
"price_index": —,
"avg_price": 128.45,
"currency": "€",
"products_tracked": 12483,
"last_updated": "2026-05-12"
}
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