Oral-B stands out in the UK oral care market by delivering high-quality products that combine innovation and affordability. With strategically positioned pricing, Oral-B ensures its toothbrushes, toothpaste, and dental accessories remain accessible across major retailers while maintaining competitive advantages against both premium and budget brands. The brand's commitment to technology-driven solutions resonates with health-conscious consumers, boosting customer loyalty. Additionally, Oral-B frequently offers promotions, enhancing value perceptions among shoppers. This robust market positioning solidifies Oral-B's reputation as a trusted choice for effective oral hygiene solutions.
📅 Snapshot date : 2026-04-28 · Tracked across 4 retailers, 34 products.
Oral-B stands out in the UK oral care market by delivering high-quality products that combine innovation and affordability. With strategically positioned pricing, Oral-B ensures its toothbrushes, toothpaste, and dental accessories remain accessible across major retailers while maintaining competitive advantages against both premium and budget brands. The brand's commitment to technology-driven solutions resonates with health-conscious consumers, boosting customer loyalty. Additionally, Oral-B frequently offers promotions, enhancing value perceptions among shoppers. This robust market positioning solidifies Oral-B's reputation as a trusted choice for effective oral hygiene solutions.
Oral-B · GB
| Retailer | Avg. price | Min price | Max price | Products |
|---|---|---|---|---|
| Waitrose | 12.18 £ | 1.75 £ | 50.0 £ | 15 |
| Asda | 16.3 £ | 2.24 £ | 25.0 £ | 5 |
| Tesco | 28.02 £ | 1.75 £ | 64.0 £ | 13 |
| Morrisons | 30.0 £ | 30.0 £ | 30.0 £ | 1 |
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