FLORA has established a strong market position in the B2C food sector in Great Britain, known for its affordable yet high-quality plant-based spreads. Competing effectively against both premium and budget brands, FLORA consistently offers attractive pricing that resonated with health-conscious consumers seeking value without compromise. This strategic pricing approach ensures that FLORA products are accessible across a wide range of retailers, enhancing brand visibility and consumer loyalty. By focusing on sustainable ingredients and innovative packaging, FLORA not only appeals to environmentally aware shoppers but also strengthens its competitive edge. With a robust distribution network, FLORA continues to dominate the market, offering diverse products that cater to various dietary preferences.
📅 Snapshot date : 2026-04-28 · Tracked across 4 retailers, 36 products.
FLORA has established a strong market position in the B2C food sector in Great Britain, known for its affordable yet high-quality plant-based spreads. Competing effectively against both premium and budget brands, FLORA consistently offers attractive pricing that resonated with health-conscious consumers seeking value without compromise. This strategic pricing approach ensures that FLORA products are accessible across a wide range of retailers, enhancing brand visibility and consumer loyalty. By focusing on sustainable ingredients and innovative packaging, FLORA not only appeals to environmentally aware shoppers but also strengthens its competitive edge. With a robust distribution network, FLORA continues to dominate the market, offering diverse products that cater to various dietary preferences.
FLORA · GB
| Retailer | Avg. price | Min price | Max price | Products |
|---|---|---|---|---|
| Morrisons | 2.81 £ | 1.5 £ | 3.75 £ | 5 |
| Asda | 2.92 £ | 0.98 £ | 6.24 £ | 11 |
| Tesco | 3.22 £ | 1.65 £ | 6.25 £ | 12 |
| Waitrose | 3.26 £ | 2.0 £ | 5.0 £ | 8 |
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